Are you a blogger or video creator looking to grow online?

I'm Erika. Welcome to the #1 online community for beauty, fashion and lifestyle influencers. Join thousands of others and get access to my FREE 6 page Niche Discovery Workbook.

How to Drive Traffic To Your Business Using YouTube

How to Drive Traffic To Your Business Using YouTube with My Eyeshadow Consultant Zabrena Interview: Beauty and the Vlog Podcast 7

Click on PLAY BUTTON in Podcast Player above to listen. ↑

Click here to join the Beauty and the Vlog community and gain access to our private Facebook group!

“My Eyeshadow Consultant” Show Notes!

Zabrena from My Eyeshadow Consultant:

Zabrena is a business woman and beauty guru on YouTube who specializes in eyeshadow application. She has multiple businesses including  myeyeshadowconsultant.com in whcih she sells a sbusctrition service helping people with their makeup and eyeshadow application. She also has a brand of eyelashes.

Here are my favorite quotes from this episode along with the answers to the Beauty Bonus Round!

I‘m there to teach women to be more confident, to encourage them to try things they haven’t tried before.

I learned so much through that blog just on its own. I got into eyeshadow and MAC has many different eyeshadows and thought there was no way for me to remember all these looks. So I started taking pictures of each of these looks so I can remember what I’m creating. I thought, this is an awesome resource other people might find it valuable.

I had a coworker at work who I had to ask, what is a blog?

It was intimidating, let me tell you. I bit the bullet and got on YouTube.

My first video was absolutely awful.

I am busier than a one legged man in a butt kicking contest.

I grew up in a time when you had to learn from magazines and there was no YouTube.

I dont feel like I was me in the beginning.

Beauty Bonus Round:

What is your favorite tech tool?

Cyber Link Powerdirector

What are your Holy Grail items?

False Eyelashes: Forget me not

MAC Blanc Type Eyeshadow

Naked Palette from Urban Decay

What are your favorite eyeshadow palettes?

Naked 1

Stila in the Garden or in the Moment

Who is your Beauty Vlogger Inspiration?


What is your best tip to increase your subscriber rate?

Be yourself. An original is worth more than a copy anyday, so be yourself.

What is your best piece of advice for anyone who is starting a YouTube channel?

Have thick skin. Realize that there is a lot of good that comes with it but there is also a little bit of bad like anything. You can’t expect to be an overnight success either. If you go into YouTube thinking that you are going to be an overnight success and are going to get there real quick, You are going to be really disappointed and really resentful and it’s going to show in your videos and it’s going to turn people off. If you are going into it, do it because you want to do it, because it’s fun. But if you want to be at a bigger level at some point, patience and perseverance, don’t stop.

Channel Stats:

Subscribers: 100,000

Video Views: 7.5 million



Thank you! Please comment below with what you thought of my interview with Zabrena and what you learned! 

Author: Erika Vieira

Marketing and sales expert Erika Vieira is the host and producer of the #1 influencer strategy podcast, Beauty and the Vlog. The podcast, with over 100 episodes and hundreds of thousands of downloads is dedicated to content creators who are looking to start, improve and grow their unique influence online. Erika works with influencers on personal branding, content improvement and defining a niche via customized strategy sessions, channel critiques and business support. She also loves makeup, beauty and her family and believes anyone who has the drive and passion can find success online. Feel free to send her a message here.

  • Robin Little

    I love all of your tutorials!!

  • Soledad

    I am a Zabrena subscriber and i really think she teaches a lot to people who want either to learn more about makeup or people who is starting to wear it. Love her in her most simple looks without eyelashes as well as those fancy looks with the characterizations of history makeup.She is certainly unique and i find her outfits gorgeous.Love you Zabrena and i hope you get the recognition you deserve in the youtubers world.