The new year is a perfect time for a little self-reflection! In this one-on-one episode, Erika discusses her top 6 important takeaways from 2016, including things she learned about specific online platforms as well as things she learned about herself.
If you missed the two-part interview with NurberXO, check it out here:
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- You can still hit it big, and quickly, on social media platforms. It is a lot of work and you must be willing to dedicate your life to the pursuit of YouTube superstardom, but it is possible! Podcast interviews with Nicol Concilio beautyandthevlog.com/nicolconcilio, Yarissa Rodriguez beautyandthevlog.com/100kyoutubesubscribers and Amber Scholl http://beautyandthevlog.com/amber/illustrate a few of these rare cases.
- Erika looooooves working with people one-on-one to help them grow their channels! To that end, she started the Beauty and the Vlog Mastermind Group in 2016 where she offers a YouTube channel consultation and strategy session with actionable tips and advice to increase subscriber and view numbers.
- Facebook communities have heavily engaged audiences and true influence. Want to meet and collaborate with novices as well as veterans who can answer your questions? Consider joining a Facebook group!
- Pinterest is underutilized. Erika has gained a new audience for the Beauty and the Vlog podcast and generated additional traffic to both her website and blog by taking advantage of Pinterest as a platform.
- Instagram is a numbers game. Yes, it can be a great traffic generator, but you have to put the work in and upload beautiful, relevant photos regularly – more than one per day. The more you post, the more you grow!
- YouTube success comes down to offering something of value that is unique. Understand what you have to offer that makes you different, and hone in on that every time you film. Unless your content is both useful and distinct, you run the risk of being just another face in the crowd.