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Everything You Need To Know About YouTube Tags, Titles and Thumbnails

Everything You Need to Know About YouTube Tags, Titles and Thumbnails: Beauty and the Vlog Podcast 72

Want to get people clicking on your videos? On this episode of the Beauty and the Vlog podcast, I discuss how YouTube tags, titles and thumbnails work together to do just that. Make deliberate choices about the big three, and get your channel noticed through search results. Listen to the podcast episode for the full scoop or read on for the highlights.

How to Get Started on YouTube Series:

This episode is part 3 of a 5 part series on getting started on YouTube. Catch up on the series below.

First, download your FREE niche discovery workbook to help you uncover your why, your niche and your superpower. This an essential part to creating a successful foundation for your content.

Part 1: How to Get Started on YouTube the Right Way

Part 2: How to Brand Your YouTube Channel

Part 3: *****You are Here***********

Part 4: How to Craft Amazing Titles For Your YouTube Videos

Part 5: Mistakes New YouTubers Make

Key Takeaways

Tags

  • Use all 30 tags available to let YouTube know what your video is about so that it will appear in search results.
  • Be strategic in choosing tags, selecting keywords that are aligned with your title.
  • The most important tags are the first few that you identify, so don’t use your name or the name of your vlog in the first few tags. (Sorry to break it to you, people aren’t searching for your name.)
  • Tag products that you use, especially new or exceptionally popular ones.
  • Toward the end of your tags, it is appropriate to tag your name. If the video is part of a series, tag that too. Now YouTube can connect videos in a series and videos that you created.
  • Take advantage of TubeBuddy to research the tags other influencers are using.

Titles

  • Either use a catchy title to encourage people to click, or choose a descriptive title with keywords that people might be searching for.
  • Utilize a subtitle that includes specific product names.
  • Research successful YouTuber’s titles to see what works, i.e.: Laura Lee, Zabrena and BeautyyBird.
  • TubeBuddy can also help you tweak your titles to get more views!

Thumbnails

  • Take advantage of free image editing software, i.e.: PicMonkey and Canva.
  • Your title and thumbnail should work together to tell a story.
  • Too much text makes for a messy thumbnail that is likely to be overlooked.
  • If you review a product in the video, try using a split screen thumbnail with the product in one of the pictures.
  • Any text that appears on your thumbnails should be consistent; use the same font and color every time.
  • You might also choose to use your logo in lieu of writing.

Next Up In the How to Get Started on YouTube Series:

For the next part in the series, check out How to Craft Amazing YouTube Titles 

 

Tools of The Trade

Are you just starting out and need some guidance on some great equipment? Below is a roundup of some of the favorite tools mentioned on the show.

Starter Camera | Camera | Ring Light Umbrella Lights Soft Boxes Microphone Backdrop Stand Clamps 

Facebook Group:

Don’t forget to sign up for our FREE Facebook group if you are a YouTube content creator or you are thinking of starting a channel!

If you haven’t already make sure you grab your FREE Niche Discovery Workbook, an essential first step to creating and improving your YouTube channel!

*Please note this post does contain affiliate links. At no additional cost to you, by clicking on the link you are supporting the podcast and blog and allowing us to continue providing free content for you! 

Author: Erika Vieira

Marketing and sales expert Erika Vieira is the host and producer of the #1 influencer strategy podcast, Beauty and the Vlog. The podcast, with over 100 episodes and hundreds of thousands of downloads is dedicated to content creators who are looking to start, improve and grow their unique influence online. Erika works with influencers on personal branding, content improvement and defining a niche via customized strategy sessions, channel critiques and business support. She also loves makeup, beauty and her family and believes anyone who has the drive and passion can find success online. Feel free to send her a message here.

  • I loved this episode and really what i needed to hear to understand tags..i am actually re-working all my tags now..thank you erika!

    • Erika Vieira

      You’re welcome! I’m glad you found it helpful! 🙂