Pinterest expert Summer Tannhauser teaches online entrepreneurs and bloggers how to increase their audience, influence and revenue through the power of Pinterest. She believes in working smarter, not harder, by utilizing the powerful combination of Pinterest and blogging strategy to grow your email list, increase traffic and ultimately create more revenue for your business.
Summer discovered the power of Pinterest as an online travel consultant. Because she used and enjoyed Pinterest in her personal life, she decided to leverage the platform to draw clients to her business. And it worked! 75% of her clients found her via pins that linked to her blog. In this podcast, Summer reveals how YouTubers can use similar strategies to leverage Pinterest and drive traffic to their channels!
If you are interested in checking out Summer’s Pinterest course, use this link for a special $100 discount for Beauty and the Vlog listeners! I purchased it and used it and have received a ton of traffic from Pinterest as a result!
Key Interview Takeaways
Create Pinterest-optimized images that link directly to a video on your YouTube channel. The Pinterest aesthetic requires a vertical image with informative text.
Consider pinning multiple images for the same video to see what works. For example, if your video is a smokey eye tutorial, you might pin a single image with the text “six easy steps – smokey eye tutorial” and a video play symbol OR six numbered images denoting each step.
Think SEO when writing your descriptions. Keywords need to be included at the beginning, so consider writing a single keyword-heavy sentence or simply listing keywords separated by vertical lines.
You don’t need a ton of followers to drive traffic to your channel. Yes, you will have better results as your follower numbers increase, but Summer’s travel business had great success with fewer than 500 Pinterest followers – so that shouldn’t be your main focus.
Set and forget with software programs like Tailwind and BoardBooster. These approved Pinterest partners allow you to set a schedule and re-pin at regular intervals.
Get your content to more people by joining group boards. Email a request to the host and contribute your own pins to leverage the followers of that group.
Choose a profile image that reflects you and your business, and be sure to include your business name and appropriate keywords in the ‘about’ section.
If you are converting a personal account to a business account, clean up your personal boards first. Either delete or set established boards to ‘private.’
Build boards that welcome a wider audience by adding boards that speak to the aspirations of your ideal client. In addition to creating keyword-centered boards that are directly related to your business, build lifestyle boards that appeal to your target audience.
Pinterest rewards consistency! Work toward pinning 30 times per day, and aim for a 50/50 split of original and shared content.
Keep your images on-brand. Use a template so that your font, colors and layout are similar every time.
tailwindapp.com – Use this link for a FREE Month of Tailwind.
Connect with Summer Tannhauser
Pintastic Profit Plan 2.0 Course – Use Special Link for $100 off.