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Are you a blogger or video creator looking to grow online?

I'm Erika. Welcome to the #1 online community for beauty, fashion and lifestyle influencers. Join thousands of others and get access to my FREE 6 page Niche Discovery Workbook.

Tools of the trade

No matter where you are on your online Influencer path, there are amazing tools and technology that can save you time, take your production to that next level and allow you to create the content you dream about!

The trick is knowing what to invest in and what NOT to spend money on, especially if just starting out.

 

I have taken the legwork out of researching the best tools and technology.

 

After interviewing over 100 influencers and industry insiders as well as trying and using many of the tools myself, I have compiled a curated list of the best tech and business tools that the pros and full time YouTubers use.

Many of these links are affiliate links, which means I may get a commission if you purchase. However, none of the fees of these resources have been increased to compensate me. Your purchase via these links is very much appreciated and used to directly support the free weekly podcast and resources offered!

Technology Equipment for Beginners

Can you start a YouTube channel with just your iPhone and a MacBook? Sure, and if your resources are limited, one of the best pieces of advice is to just get started.

However, in today's competitive influencer and YouTube landscape, investing in a few key pieces of equipment for your YouTube channel can make a world of difference and set you apart from the rest.

Below is a list of tools recommended for people just getting started on YouTube or who are looking to invest in a couple good starter tech tools.

Canon G7 X 9546B001 PowerShot Digital Camera

This is a great starter vlogging camera that gets recommended often.  It is small so it can technically fit in your pocket. It has WiFi, the picture quality is excellent but it doesn't have the mirrored flip up screen that the Sony a5100 has. This camera also does not have an external microphone input, however the sound quality is very good.

Sony a5100 16-50mm Mirrorless Digital Camera with 3-Inch Flip Up LCD (Black)

This camera is great for beauty because of the mirrored flip up screen. Another great feature is that the camera comes with WiFi so it is easy to take photos and video and send it to your devices. The camera also has a great face perfecting feature that makes your skin look airbrushed. One con is that it lacks an external microphone input. The sound quality is decent, so it's not a huge issue. However, for the price, the overall camera quality and ease of use is great.

Canon EF 40mm f/2.8 STM Lens

This is an excellent lens if you are looking to get into lenses and upgrade your camera. This lens is super tiny, it autofocuses fast and has great color balance.

Audio-Technica ATR2100-USB Microphone

Great voiceover mic. This is the one I use for my podcasts! It's a great price and works great.

Lavalier Microphone

Very inexpensive lavalier microphone.

Tripod

Great inexpensive basic tripod.

Soft boxes

Soft boxes are a must! They are probably the first investment you should make in lighting if you are in beauty, fashion, fitness and lifestyle.

Muslin Clamps for Backdrop

More Advanced Tech Tools
Business and Branding Tools