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How one makeup artist exploded her business using YouTube

How one makeup artist exploded her business using YouTube with Makeup with Raji: Beauty and the Vlog Podcast 13

Raji of Makeup with Raji is an Indian makeup artist in the UK who found that YouTube helped her expand her makeup business. She talks about some of the issues she faced being an Indian YouTuber and how YouTube opened up a whole new world for her makeup artist business.

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Channel Stats:

31,000 Subscribers

4.5 Million Video Views

Makeup with Raji Show Notes:

I like to enjoy everything that I do. The purpose of my YouTube channel when I first started it was to help you all. I do not like to feel as if I am doing things to make me happy. I want to do videos to make you guys happy. That is how I live my life as well. I guess I am a helpful person. As well as making me happy, my husband happy, my family, I like to make everyone else happy as well. I like to do all sorts of videos. I try to to push out the positivity as much as I can. There are a lot of things happening out there in the world and we can get distracted so if we can have a few of us out there pushing the love, then why not.

With being sect and indian it is not a known thing at all. In our  community, if you are doing anything with makeup it was not good enough You had to do something of a higher profession. A doctor, a lawyer an accountant. For me, it was jumping out of the box and it stuck with me. What is my family going to think what are my friends going to think, what is the public going to think. I did it, I carried on doing it and I loved it.

To begin with, people did not understand why I did it. Why are you showing makeup, what benefit are you getting out of it. Makeup is art and skills. I think that’s what people forget. It’s skills. Makeup artists have a lot of skills. If other people come along and do it, they wouldn’t be able to do it like we do.

Beauty Bonus Round:

What are your three Holy Grail Items?

Maybelline Age Rewind Concealer: Medium and Neutralizer

Illamasqua Precision Gel Liner: The best gel liner I have ever used. It glides on so smooth, it’s amazing.

Vichy: Corrector and concealer

What are you two top technology must haves?

1) Camera: Sony HX9V

2) Final Cut Pro Editing Software


Knowing that people want to see different looks and know more about makeup inspires me.

What do you wish you knew when you first started?


Author: Erika Vieira

Marketing and sales expert Erika Vieira is the host and producer of the #1 influencer strategy podcast, Beauty and the Vlog. The podcast, with over 100 episodes and hundreds of thousands of downloads is dedicated to content creators who are looking to start, improve and grow their unique influence online. Erika works with influencers on personal branding, content improvement and defining a niche via customized strategy sessions, channel critiques and business support. She also loves makeup, beauty and her family and believes anyone who has the drive and passion can find success online. Feel free to send her a message here.