Nur is a Beauty Vlogger by the name Nurberxo who has been on YouTube for seven-plus years. Through an unexpected opportunity, she began working with beauty brands as a social media strategist. For the past year and a half, she has consulted with some of the biggest beauty brands on how to work with influencers and create a powerful social media presence. Her inside-out perspective as an influencer, coupled with her business background and fascination with psychology is what has made her a valuable asset to brands. Nur’s 360-degree perspective of the beauty industry has provided her with all the insight she’ll be sharing today.
This is the second time I had Nur on the podcast. To check out our first conversation, make sure you listen HERE.
In this episode, Nur reveals the secret to building lasting relationships among brands, influencers and consumers, and inspires you to “attack life” and make things happen!
There is a Part 2 to this interview, you can go ahead and listen to it here.
Key Interview Takeaways
Build relationships. For brands to establish lasting connections with influencers, they need to personalize. Nur recommends citing a recent life event (based on the vlogger’s social profile) and making it easy for the influencer to get in contact with the brand.
“It is not about the bottom line.” If brands take the time to make a human connection with influencers, profit is the byproduct.
Find your tribe. It is important for influencers to focus on finding the people who love what they do and building their core audience – as opposed to setting goals for collaborating with brands.
Engagement is more important than numbers. Micro-influencers with high conversion rates generate more revenue than YouTubers with bigger numbers who just can’t respond and connect in the same way.
Build your portfolio. Create content that shows you are already a brand ambassador, then collect follower comments. This preparation shows brands that you can offer a meaningful collaboration.
Call out your strengths. When you pitch to brands, cite your analytics and conversion rates from affiliate programs to illustrate your value to the brand.
Fortune follows the bold. Instead of waiting for people to discover you, pitch yourself in a unique way: Identify the product you want to try and describe the content you plan to create, then deliver!
Don’t be afraid of the word ‘no.’ That’s just another stepping stone to the word ‘yes.’
Reach out to brands in person. Take advantage of opportunities to connect one-on-one at events like GenBeauty and Beautycon.
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