Originally from New York, now established in Los Angeles, Vlogger Nicol Concilio has exploded on the beauty scene. In one year, she has amassed one million followers on Instagram and 225,000 YouTube subscribers, with 50,000 views per video. She has deals with Lip Land Cosmetics and Tarte Cosmetics, among others. Her genuine, down-to-earth personality has made her a go-to resource for hundreds of thousands of online fans.
In this episode, Nicol and her boyfriend and manager Nick, offer advice to novice Beauty Vloggers and discuss Nicol’s success in the world of online beauty.
Key Interview Takeaways
Put your heart and soul into your work. Nicol’s “all or nothing” attitude toward building her brand as a beauty vlogger led to her success. She was even willing to quit her job as a medical assistant to create content full time.
Find your niche. Nicol’s work is unique in that she consistently uploads videos that are entertaining and educational. She is not afraid to be silly and make mistakes!
Get organized. Create a plan to outline the posts you will complete on a given day and utilize tools like Google Calendar to stay on top of your to-do list.
Never underestimate the power of a hashtag. Nicol’s collaborations with cosmetic companies helped her reputation grow, and she came to the attention of those companies by tagging the products and tools she was using.
It is not necessary to invest a lot of money in camera equipment. If you are just getting started, the Sony A5100 is an affordable beginner camera.
Do your homework. Nicol is constantly doing research to stay aware of current trends. She follows celebrity makeup artists online and uses Pinterest as a source of inspiration.
Connect with Nicole Concilio
Facebook Group and YouTuber Collab:
Check out the playlist of the first official Beauty and the Vlog collaboration! Over 20 beauty YouTubers collaborated for our first YouTuber collaboration all about your five favorite lipsticks for fall. The collaboration was organized by me in the Beauty and the Vlog Facebook group. We all had so much fun getting to know each other and working together to put together this massive collab! Make sure you join the Facebook group so you don’t miss out on the next one!
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