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How to get Loyal YouTube Subscribers

How to get Loyal YouTube Subscribers with Jen of JenLuv’s Reviews: Beauty and the Vlog Podcast 47

Awesome podcast episode with JenLuvs reviews on how to get  loyal YouTube subscribers. She gave SO many insightful tips and tricks and was just a joy to get to know and chat with!

Click on pink bar below to listen.

Jen is an elementary school teacher, a wife, and a mother of 2. She started YouTube nearly 10 years ago.

On her original vlog channel, called Jenluv37, she did video competitions, cooking videos, and a pregnancy diary for her daughter, Lila. After giving birth to her son, John, YouTube was put on hold for 2 years.

In 2012, Jen wanted come back to YouTube, but also wanted to give her new channel a strong focus. Jen Luvs Reviews was born with the intention of giving honest reviews that people could trust. She has done just that and more, creating a beauty community of makeup lovers who not only learn from Jen, but learn from each other in what she calls the “collective brain of makeup awesomeness.”

In early 2015, What’s Up In Makeup was born from that desire, and is growing though its Facebook community page, photo based iOs and android  app, as well as whatsupinmakeup.com. Through her weekly makeup news show of the same name, Jen and her team of reporters present the most exciting news in the makeup industry as well as new releases at Sephora, Ulta, drug stores, and indie brands.

Click the podcast player above for the full 45 minute interview!

Check out the YouTube highlights version of the interview HERE!

Tweet us! @beautyvlogs

I’m on Periscope and Scope daily! @BeautyVlogs

NEW! Get your FREE YouTuber Tools Guide! After hundreds of hours of interviews and months of research, I have come up with the BEST tools guide for any YouTuber.

Check out other podcast episodes with similar topics:

The Power of YouTube Collaboration with Meghan Hughes: Podcast BV 29

How to be a Beauty YouTube Guru with Ashley Sander: Podcast BV 24

The Secrets to Success on YouTube with RositaApplebum: Podcast BV 8

Jen of Jen Luvs Reviews Show Notes

Below is a partial transcript of my interview with Jen. Listen to the podcast episode for the entire thing and/or watch the YouTube highlight videos!


What inspired you to start a channel?

I’ve always wanted to broadcast something for as long as I could remember. When I was little my mom got me a short wave radio with a cord attached to it. It would only do radio signals for ten feet. I made up entire radio shows hoping someone would hear me. YouTube is something I’ve been looking forward to my entire life. In 2006 nobody knew what they were doing, it was brand new so I uploaded all kinds of things. I took a break and then started JenLuv reviews.

Beauty Bonus Round:

What are your holy grail items?

Jessie’s Girl Liquid Eye Liner: You can get it at Rite Aid. It’s the best liquid eyeliner ever.

TooFaced Chocolate Bar Palette: Its so amazing. I was late to the game on it. I just got it.

OFRA Liquid Lipstick in Angeles. I use it to lighten shades or use it as an ombre. It is essential to me.

What are three holy grail work items?

PicMonkey for my thumbnails. I don’t do photoshop, its too complicated. I photoshop out my wrinkles.

My camera, I have a Canon70d I got for Christmas this year.

My iphone is essential. It is where I periscope and manage my app.

Who is your beauty vlogger inspiration?


I love her because she’s incredibly transparent. You can tell she is being honest. If something is not good, shell tell you. When someone can call out a big brand when its not good, I think that’s cool. Shes not afraid to say it like it is.

What would you not do again?

I would not worry so much about my background and the things I couldn’t control In the end, when people subscribe to you, they wont watch you if you are boring. They wont click on your videos again if you don’t have good content. Your background and quality is your hook but you wont keep them if you don’t have good content.

What is your favorite social media platform? Periscope.

What are you glad you did when you first started your channel?

Staying true to myself and not compromising my integrity in order to get views or partners with a brand. Never signing a contract for a positive review. I think that was really important. I feel like I wouldn’t have built the community without the trust. It was key in me feeling good about being a beauty vlogger on youtube.

What is your favorite opportunity you got as a result of youtube?

My community is amazing. The opportunities I had, I got myself through blood, sweat and tears.

What is the one thing you struggled with on youtube?

Mostly its not worrying so much about the numbers game and just being thankful for what I have and doing what I love to do and not worrying about everything that is outside my control. I feel like that was a struggle for me is not getting hung up on the numbers. It was disheartening to see those numbers dropping. I had to put it aside and not look. I just had to be me. The people that will like my content will like me and they will stay. Because there were so many positive and positivity I have to resonate on that and try to let any negative go.


Author: Erika Vieira

Marketing and sales expert Erika Vieira is the host and producer of the #1 influencer strategy podcast, Beauty and the Vlog. The podcast, with over 100 episodes and hundreds of thousands of downloads is dedicated to content creators who are looking to start, improve and grow their unique influence online. Erika works with influencers on personal branding, content improvement and defining a niche via customized strategy sessions, channel critiques and business support. She also loves makeup, beauty and her family and believes anyone who has the drive and passion can find success online. Feel free to send her a message here.