Why You Should Always Be Authentic on Youube with CoffeeBreakwithDani
Based in Texas, Dani of “CoffeeBreakwithDani” is a 32-year-old mom with two boys as well as a classically trained chef and nutritionist. She began her all-things-beauty YouTube Channel in May of 2013, and to date she has 425,000 subscribers and 33 million video views!
In this podcast, Dani talks about the importance of making connections with followers and engaging your audience.
7 Key Interview Takeaways
1.) You Need To Love It “If you don’t like [the work] enough to stay up until two or three in the morning editing, then you don’t want to be a YouTuber.” Dani feeds off the energy she gets from filming, editing and posting on a consistent basis.
2.) Be yourself. The person you are in the first 15 minutes of your first video should be the same person we see several years down the line. Dani attributes her early growth to the fact that she is unapologetically positive and works to communicate, entertain and connect with her audience.
3.) Active audience engagement leads to opportunity. Dani’s collaboration with ColourPop stemmed from several of her viewers mentioning CoffeeBreakwithDani in the How did you hear about us? box when they purchased the product.
4.) Mindset You cannot control the unhappy people who bombard you with constant daily criticism, but you can control the way you receive it. Dani argues that addressing negative comments gives them life and suggests managing comments to remove those that cross inappropriate boundaries.
5.) Make a Commitment. To grow your channel, make a commitment to your subscribers. Keep your word by sticking to a schedule, and make an effort to reach out to frequent commenters.
6.) Content is Key. Your audience is not watching your videos for the lighting, editing or transitions. Dani contends that the software and equipment you use is less important than content.
7.) Define your role in each moment. Dani balances being a mom and a YouTuber by staying organized and maintaining focus on the task at hand. When her children are there, she’s a mom. When they are asleep or away, her attention turns to CoffeeBreakwithDani.
Dani’s Favorite Things:
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