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What You Need to Know to Grow Your YouTube Channel with YouTube Expert Roberto Blake P2: Beauty and the Vlog Podcast 79

What You Need to Know to Grow Your YouTube Channel with YouTube Expert Roberto Blake P2: Beauty and the Vlog Podcast 79

Business-minded beauties: Welcome to Part II of our interview with Roberto Blake, CEO and Creative Director of Create Awesome Media! If you haven’t listened to Part 1, I suggest you head over now and then come back to Part 2. You can listen to it HERE. Roberto is an innovative entrepreneur helping businesses, brands and individuals market themselves successfully with engaging videos and effective messages. He has ten-plus years of experience commercially in advertising, design and marketing, help brands both large and small achieve their goals and reach their audiences. He started his own YouTube channel in 2013, capitalizing on skills in graphic design, photography and video editing to offer creative people a resource.

Roberto’s work has been recognized by Forbes, Huffington Post, Adobe and Photoshop Creative magazines. He is also a HOW Design Live speaker covering topics such as video marketing, personal branding, entrepreneurship, career development and social media. In this continuation of the interview with Roberto, he explains the nuts and bolts of the YouTube algorithm, the benefits of a diversified income and his take on the future of YouTube. Listen and learn to grow your personal brand and build a thriving business!

 Key Interview Takeaways

While engagement is key in building community, it doesn’t trump watch time, session starts or virality when it comes to the YouTube algorithm.

Grow up rather than blow up. While it might sound awesome to have a video go viral, you probably don’t have a business plan in place for becoming an overnight sensation.

Play to the strengths of the algorithm. Likes and comments won’t propel you to the top, but relevance, watch time and referrals will.

Avoid copycat content. Expand on a theme or add to it, but don’t just lather, rinse, repeat.

Resist the temptation to buy fake subscribers. YouTube purges those accounts (as well as some legitimate ones!) regularly, and it will hurt your view velocity.

Influencers with smaller subscriber numbers have an interesting advantage in terms of view velocity. The algorithm favors a YouTuber when at least 5% of her total subscriber count is watching within the 48 hours of posting a video.

Don’t attach emotional value to view count. Instead, focus on revenue. Some of Roberto’s least viewed videos made the most money because they generated clients or affiliate links and/or led to speaking engagements and consulting retainers.

Look beyond YouTube to grow your personal brand. YouTube is a vehicle rather than the destination; use the platform as an opportunity to build a business.

Diversify your income. AdSense is not the only avenue for a YouTuber to make money. Appearances, collaborations, sponsorships, affiliate deals and industrials are among the prospects for a savvy YouTuber.

Value yourself. If brands ask to use your content without monetary compensation, it’s okay to say no – or negotiate a trade (in the form of product or a future collaboration) to build the relationship.

Understand how to light for your complexion and make use of an LED two- or three-point lighting kit with a dimmer switch.

The future of YouTube is in shows, as creators embrace medium- and long-form content. Roberto also predicts a rise in educational and business channels.

Episode Sponsor:

Make sure you check out Empress Tips if you would like to pick up a few sets of affordable, luxury press-on nails. Make sure you use code ERIKA15 for 15% off your order.

Also, if you are an online beauty influencer and would like to connect with Sunja Mitchell, the owner of Empress Tips to be placed on her PR list for samples to review, email her at support@empresstips.com and use “Beauty and the Vlog” in the subject line.

Resources

YouTube Algorithm Article Part I

YouTube Algorithm Article Part II

Engineered Truth Income Video

Roberto’s Best Editing Software Video

Roberto’s YouTube Gear

Connect with Roberto Blake

robertoblake.com

YouTube Channel

Twitter

Facebook

Part 1 of the Interview with Roberto can be found HERE. 

Facebook Group:

Don’t forget to sign up for our FREE Facebook group if you are a YouTube content creator or you are thinking of starting a channel!

If you haven’t already make sure you grab your YouTube tools guide below!

YouTube Tools Guide 2016

What You Need to Know to Grow Your Channel with YouTube Expert Roberto Blake P1: Beauty and the Vlog Podcast 78

What You Need to Know to Grow Your Channel with YouTube Expert Roberto Blake P1: Beauty and the Vlog Podcast 78


CEO and Creative Director of Create Awesome Media, Roberto Blake is an innovative entrepreneur helping businesses, brands and individuals market themselves successfully with engaging videos and effective messages. Roberto has ten-plus years of experience commercially in advertising, design and marketing, help brands both large and small achieve their goals and reach their audiences. He started his own YouTube channel in 2013, capitalizing on skills in graphic design, photography and video editing to offer creative people a resource.

Roberto’s work has been recognized by Forbes, Huffington Post, Adobe and Photoshop Creative magazines. He is also a HOW Design Live speaker covering topics such as video marketing, personal branding, entrepreneurship, career development and social media. In this podcast, Roberto explains the updated YouTube algorithm and offers strategies to increase your watch time. He also discusses hacks that increase efficiency and marketing principles that can help grow your channel!

 Key Interview Takeaways

YouTube offers an incredible opportunity to showcase your talents. The platform has no barrier to entry and is the next best thing to showing up in person!

Depending upon the format of your channel, subscribers may not watch every single video you upload. Roberto’s channel is education-based, a public library for creatives, thus his audience watches a video when they need the information.

Do prep work to reduce the anxiety of uploading. Roberto suggests batching and shooting B-roll to increase efficiency.

Leverage the updated YouTube algorithm. Rather than trying to mimic big YouTubers, remember that the new formula is geared toward user behavior. Make sure your video will pop as a recommendation based on what a user watched recently.

Think of your channel like a retail business. Packaging (your thumbnail), inventory (number of videos), distribution and merchandising (your thumbnail appearing as a recommendation) are important aspects of getting your product out there.

Offer your own unique style when writing titles and thumbnails. Ideally, you want to pique interest by doing something a little different – while still using labels that communicate what your video is about.

“Think like a fan.” What would a potential viewer type in the search bar? Include those keywords in your titles, tags and descriptions.

Consider taking advantage of TubeBuddy. This tool keeps track of data for your channel, and it can even tell you the best day and time to upload for your individual audience.

Watch time matters, and raw numbers matter more than video completion. It is better for a viewer to watch ten minutes of a 15-minute video than a three-minute video in its entirety.

“Don’t mass produce mediocrity.” While Roberto does recommend that you upload on a regular basis, make sure the content is quality.

Disregard advice that isn’t accurate or actionable. Show up for the people in your community, and serve that audience by talking about what you love.

Develop playlists to increase your watch time. YouTube gives you credit for the time people spend on the channel, whether the content is yours or not!

Episode Sponsor:

Make sure you check out Empress Tips if you would like to pick up a few sets of affordable, luxury press-on nails. Make sure you use code ERIKA15 for 15% off your order.

Also, if you are an online beauty influencer and would like to connect with Sunja Mitchell, the owner of Empress Tips to be placed on her PR list for samples to review, email her at support@empresstips.com and use “Beauty and the Vlog” in the subject line.

 Resources

TubeBuddy

Connect with Roberto Blake

Website

Roberto’s YouTube Channel

Twitter

Facebook Page

Other Episodes You Might Enjoy:

Everything You Need to Know to Get Started on YouTube with Tim Schmoyer (ARCHIVE EPISODE)

All About YouTube Business with Amy Schmittauer: BV Podcast 45

How to Get Started on YouTube Lesson 1: Finding Your Niche BV Podcast 49

Facebook Group:

Don’t forget to sign up for our FREE Facebook group if you are a YouTube content creator or you are thinking of starting a channel!

If you haven’t already make sure you grab your YouTube tools guide below!

YouTube Tools Guide 2016

Powerful Pinterest Strategies that get Big Results with Summer Tannhauser: Beauty and the Vlog Podcast 77

Powerful Pinterest Strategies that get Big Results with Summer Tannhauser: Beauty and the Vlog Podcast 77


Pinterest expert Summer Tannhauser teaches online entrepreneurs and bloggers how to increase their audience, influence and revenue through the power of Pinterest. She believes in working smarter, not harder, by utilizing the powerful combination of Pinterest and blogging strategy to grow your email list, increase traffic and ultimately create more revenue for your business.

Summer discovered the power of Pinterest as an online travel consultant. Because she used and enjoyed Pinterest in her personal life, she decided to leverage the platform to draw clients to her business. And it worked! 75% of her clients found her via pins that linked to her blog. In this podcast, Summer reveals how YouTubers can use similar strategies to leverage Pinterest and drive traffic to their channels!

If you are interested in checking out Summer’s Pinterest course, use this link for a special $100 discount for Beauty and the Vlog listeners! I purchased it and used it and have received a ton of traffic from Pinterest as a result!

 Key Interview Takeaways

Create Pinterest-optimized images that link directly to a video on your YouTube channel. The Pinterest aesthetic requires a vertical image with informative text.

Consider pinning multiple images for the same video to see what works. For example, if your video is a smokey eye tutorial, you might pin a single image with the text “six easy steps – smokey eye tutorial” and a video play symbol OR six numbered images denoting each step.

Think SEO when writing your descriptions. Keywords need to be included at the beginning, so consider writing a single keyword-heavy sentence or simply listing keywords separated by vertical lines.

You don’t need a ton of followers to drive traffic to your channel. Yes, you will have better results as your follower numbers increase, but Summer’s travel business had great success with fewer than 500 Pinterest followers – so that shouldn’t be your main focus.

Set and forget with software programs like Tailwind and BoardBooster. These approved Pinterest partners allow you to set a schedule and re-pin at regular intervals.

Get your content to more people by joining group boards. Email a request to the host and contribute your own pins to leverage the followers of that group.

Choose a profile image that reflects you and your business, and be sure to include your business name and appropriate keywords in the ‘about’ section.

If you are converting a personal account to a business account, clean up your personal boards first. Either delete or set established boards to ‘private.’

Build boards that welcome a wider audience by adding boards that speak to the aspirations of your ideal client. In addition to creating keyword-centered boards that are directly related to your business, build lifestyle boards that appeal to your target audience.

Pinterest rewards consistency! Work toward pinning 30 times per day, and aim for a 50/50 split of original and shared content.

Keep your images on-brand. Use a template so that your font, colors and layout are similar every time.

Resources

Beauty & the Vlog on Pinterest 

 

tailwindapp.com – Use this link for a FREE Month of Tailwind.

BoardBooster

PinGroupie

Connect with Summer Tannhauser

ladybossleague.com

Pintastic Profit Plan 2.0 Course – Use Special Link for $100 off.

Twitter

Instagram

Pinterest

 

Facebook Group:

Don’t forget to sign up for our FREE Facebook group if you are a YouTube content creator or you are thinking of starting a channel!

If you haven’t already make sure you grab your YouTube tools guide below!

YouTube Tools Guide 2016

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