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Bonus Episode: The 5 lessons I learned about YouTube and YouTubers in 2014

The 5 lessons I learned about YouTube and YouTubers in 2014: Beauty and the Vlog Podcast 15

The start of a new year brings introspection and reflection on the previous 12 months. 2014 was an exciting year for me because I launched Beauty and the Vlog, a concept I have being thinking about since beginning of 2014. The podcast has been well received and has even been highlighted by iTunes as a top pick in overall new podcasts as well as a top Fashion and Beauty podcast. I have received countless emails, messages, tweets, etc on how the interviews are inspiring people and teaching them many aspects about YouTube that were either elusive or unknown. I am proud of the work so far and looking forward to many more interviews and reaching more and more aspiring YouTubers and fans. I love being able to help others learn more about making YouTube a potential career or fun hobby. The more people I can reach, the more that get inspired and helped by the interviews of the spotlighted guests.

I learned many lessons about YouTube throughout the last few months, but there is a common theme of 5 that manage to creep into each interview. The five are explained in detailed in the audio.

1.) Being a YouTuber is a LOT of work. From filming to editing to planning the content, running a YouTube channel is no small feat. One has to be truly excited, passionate and dedicate to maintaining a serious channel. This isn’t a hobby that you can do at your leisure. It takes a serious level of commitment to have a YOuTube channel and an even more if you are wanting to turn it into more than a hobby.

2.)None of the people I interviewed got into YouTube for the money. This was a constant theme throughout all my interviews. Every single one of my guests started their channel merely as a hobby and for fun. Granted, four years ago there was no ad sense program and therefore the possibility of making money on YouTube was still undiscovered. However, it takes someone who is willing to do the work for free to commit the necessary passion to the channel and continue to enjoy the process. There is a lesson to be learned from understanding why people started their channel years ago when there was no possibility of a YouTube career or making an income and learn from that to discover why it is those particular individuals are so popular and have been able to amass a large following.

3.) EVERYONE on YouTube deals with haters. It’s inevitable. Haters will hate, especially on YouTube. The questions is, how will you let it affect you.

4.) There are a ton of opportunities that come from YouTube that are OUTSIDE of YouTube. From launching makeup lines to brand endorsements and media coverage, YouTube brings opportunities to individuals that would have not otherwise been considered for those types of projects. As Nur of Nurberxo most eloquently observed “with YouTube, we are able to circumvent the traditional pathways to success”. I couldn’t have said it better myself.

5.) Be Yourself! As cliche as it sounds, staying true to who you are and embracing what makes you unique is an essential component for haven a successful YouTube channel. Its far too much work and energy to try and be someone who you are not. Embrace what makes you unique and you will find an audience that resonates with that.

Thats it! Thank you for an awesome first few months of the podcast and I look forward to many more interviews!





Author: Erika Vieira

Marketing and sales expert Erika Vieira is the host and producer of the #1 influencer strategy podcast, Beauty and the Vlog. The podcast, with over 100 episodes and hundreds of thousands of downloads is dedicated to content creators who are looking to start, improve and grow their unique influence online. Erika works with influencers on personal branding, content improvement and defining a niche via customized strategy sessions, channel critiques and business support. She also loves makeup, beauty and her family and believes anyone who has the drive and passion can find success online. Feel free to send her a message here.