The Truth About What It Takes To Succeed on YouTube with AlexandrasGirlyTalk: Beauty and the Vlog Podcast 140
“At the end of the day, it’s the people that enjoy your videos that you’re making them for.”
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While some YouTube videos go viral and catapult their creators to instant popularity, it takes more than a viral video to call yourself a success. So, what does it really take to succeed on YouTube? With a plethora of videos coming from YouTube content creators all over the world, how can you gain audience loyalty and support?
Find out the answers to these questions from 23-year-old beauty expert, Alexandra, as she shares her YouTube journey and tips for how to succeed on YouTube. She started her YouTube career right out of high school at age 18, and her channel, AlexandrasGirlyTalk, has been a tribute to her younger, more awkward self who had a budding curiosity for all things girly.
“There’s so much negativity that can happen by being on YouTube, but there’s also a lot of good.”
She used to get made fun of for being and looking different so, she started experimenting with her looks. This led her to realize that she’s not the only girl who wants to know how to take care of her looks and how to take control of her beauty so, she started making videos. Now, Alexandra currently has 1.9 million subscribers and 222 million video views.
“If you really believe in what you’re saying, you definitely want people to see what you have to say.”
How has Alexandra managed to succeed on YouTube?
Well, Alexandra says that first, you need to figure out what makes you unique. You have something valuable about you that you can share with people. Once you’ve found a way to communicate that in your videos, you’ll have taken the first step on the path to success.
“It becomes a monster of a thing that’s so beautiful but also so ugly when you don’t stay true to what you want.”
8 Key Interview Takeaways
- What are some important things to consider when making a video? Have empathy for your audience and think about what they really want to see. Make your videos in such a way that you don’t waste anyone’s time. You want your audience to like you enough to subscribe to your channel.
- How do you manage the need to do things that are trending so your videos are seen on YouTube, yet still stay authentic to yourself and your why? One of the keys for you to succeed on YouTube is balance. Try to do videos of things that are really relevant while staying true to your personal brand. You can take into consideration suggestions from your management, but more importantly, listen to your audience because they are the people who are watching your videos.
- What are the kinds of videos you would probably regret doing? These are the videos that have nothing to do with your why. For Alexandra, if her motive behind filming a video has nothing to do with helping people and are only about getting more popular, it just doesn’t feel good. These types of videos end up in her trash and never get on to her YouTube channel.
- How important is it to stay true to your why? Once you succeed on YouTube, take care not to get lost in the flood of expectations and in what’s trending. Don’t forget why you started your channel in the first place. Otherwise, you will just lose yourself and find no personal fulfillment in what you do.
- How can you grab people’s attention? According to Alexandra, it’s a whole other creative aspect to the video-making process. As a creator, you now have to not only think about the actual video that you’re filming, but also think about how you’re going to package it.
- Should you put effort into marketing? It’s a choice for you to make if you really want to succeed on YouTube, but it definitely takes time and it’s a whole other job from just making videos. The way things are going for content creators is you have to have a team. Alexandra shares, “It’s so important to educate yourself on the actual algorithm and the database and figuring out how you can get seen.”
- Is a YouTube channel something you can do with your friends? Definitely! Alexandra suggests building your little crew into an empire. If you’re already spending so much time together anyway, why not turn it into a business? She says girls are so powerful and have so much to offer that if we just look at the ways that we can minimize the amount of effort we put in and maximize the results, we can definitely build something people will respond to.
- How can you get the loyalty and support of your audience? You can’t succeed on YouTube unless you get people’s support and loyalty by bringing them enough value, making them care enough about you, and showing you care about them. That’s when they’ll start investing the time and the energy to support you and your channel.
RESOURCES
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FREE GUIDES:
How to Create Impactful Content During COVID-19 Pandemic
Getting Started on YouTube: YouTube Niche Workbook
How to get onto PR lists and receive a TON of free product even if you have a small following: PR List
YOUTUBE OPTIMIZATION PLUG-IN I RECOMMEND
TubeBuddy[Use the code ErikasBuddy to get 20% off]
MY FAVORITE BUSINESS TOOLS
Course Creation: Looking to create a course? Kajabi is the BEST platform hands down. I use this for my course after extensive research on all the other platforms.
Live Calls and Interviews: I use Ecamm for my podcast interviews, both audio and for YouTube that you see here on YouTube. It makes it super easy to share my screen and create the split-screen with my guest. I’m not super techie and this software is really easy to use!
Webinars and Live calls: I use Zoom.us for my group coaching calls in my private membership group for female YouTube creators. It’s also the software I use to record my Road to 100k YouTube Subscribers Masterclass!
THE BEST YOUTUBE/PODCASTING EQUIPMENT
After interviewing HUNDREDS of successful YouTube creators, these are the pieces of equipment that hands down get mentioned time and time again. You can’t go wrong with anything on this list!
- 4k Camera: Great for starting out and vlogging
- Lens: This lens is recommended highly by many of my podcast guests, it gives the blurry “YouTuber” background look.
- Audio: If you want to upgrade your set-up, audio should be one of the first investments (after a good camera). This microphone is unanimously the favorite amongst my podcast guests.
- Podcast/Voiceover Microphone: If you are looking for a great microphone for a podcast or video voiceover, this is it! This is the one that you see in all of my videos and the one I’ve recorded my podcast on for years.
- Webcam: For my interviews, that you see in my videos, this is the webcam that I use. Super inexpensive and easy to set up!
- Inexpensive Lighting Kit: Need to pick up some lights but don’t want to spend a ton? This is a great set that will get you started and help improve the look of your videos.
- Ring light: Looking for that beauty look? Invest in a ring light! This is an inexpensive light that does that trick!
FACEBOOK GROUP
Alexandra’s Video: What NO ONE is Telling You About Starting A YouTube Channel
Jaclyn Hill’s YouTube Channel
Michelle Phan’s YouTube Channel
PR Guide: How to Get onto PR Lists and Get Lots of Free Product
Getting Started on YouTube: The #1 Downloaded Free Niche Discovery Workbook
Connect with AlexandrasGirlyTalk
AlexandrasGirlyTalk’s YouTube Channel
AlexandrasGirlyTalk on Instagram
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Podcast Music Credit: Boop by x50 @x50music
Music provided by Free Music for Vlogs youtu.be/o52xQkQWzyU
