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How ‘Micro-Influencers’ Can Work with Top Beauty Brands – with NurberXO: Beauty and the Vlog Podcast 74

How ‘Micro-Influencers’ Can Work with Top Beauty Brands – with NurberXO: Beauty and the Vlog Podcast 74

Nur is a Beauty Vlogger by the name Nurberxo who has been on YouTube for seven-plus years. Through an unexpected opportunity, she began working with beauty brands as a social media strategist. For the past year and a half, she has consulted with some of the biggest beauty brands on how to work with influencers and create a powerful social media presence. Her inside-out perspective as an influencer, coupled with her business background and fascination with psychology is what has made her a valuable asset to brands. Nur’s 360-degree perspective of the beauty industry has provided her with all the insight she’ll be sharing today.

This is the second time I had Nur on the podcast. To check out our first conversation, make sure you listen HERE. 

In this episode, Nur reveals the secret to building lasting relationships among brands, influencers and consumers, and inspires you to “attack life” and make things happen!

 Key Interview Takeaways

Build relationships. For brands to establish lasting connections with influencers, they need to personalize. Nur recommends citing a recent life event (based on the vlogger’s social profile) and making it easy for the influencer to get in contact with the brand.

“It is not about the bottom line.” If brands take the time to make a human connection with influencers, profit is the byproduct.

Find your tribe. It is important for influencers to focus on finding the people who love what they do and building their core audience – as opposed to setting goals for collaborating with brands.

Engagement is more important than numbers. Micro-influencers with high conversion rates generate more revenue than YouTubers with bigger numbers who just can’t respond and connect in the same way.

Build your portfolio. Create content that shows you are already a brand ambassador, then collect follower comments. This preparation shows brands that you can offer a meaningful collaboration.

Call out your strengths. When you pitch to brands, cite your analytics and conversion rates from affiliate programs to illustrate your value to the brand.

Fortune follows the bold. Instead of waiting for people to discover you, pitch yourself in a unique way: Identify the product you want to try and describe the content you plan to create, then deliver!

Don’t be afraid of the word ‘no.’ That’s just another stepping stone to the word ‘yes.’

Reach out to brands in person. Take advantage of opportunities to connect one-on-one at events like GenBeauty and Beautycon.

Resources

Facetox Website– Use Promo code VLOG20 for 20% OFF!

Facetox Instagram

GenBeauty Events

Beautycon Events

Connect with Nur

YouTube Channel

Twitter

Instagram

Facebook Group:

Don’t forget to sign up for our FREE Facebook group if you are a YouTube content creator or you are thinking of starting a channel!

If you haven’t already make sure you grab your YouTube tools guide below!

YouTube Tools Guide 2016

You Might Also Be Interested In:

How she landed her dream gig through YouTube: NurberXO

How To Get Noticed By Brands as an Influencer: BV Podcast 48

 

YouTube’s Newest Superstar & How She Rose to the Top CRAZY Fast: Beauty and the Vlog Podcast 73

YouTube’s Newest Superstar & How She Rose to the Top CRAZY Fast: Beauty and the Vlog Podcast 73

Beauties, the interview you’ve been asking for via the Facebook group has finally arrived! This episode of the podcast features Amber Scholl, the YouTuber who has cornered the market on teaching us how to ball out on a budget. She started her channel just five months ago, and she already has 320,000 subscribers and 10.5 million video views.

This time on the podcast, Amber opens up about her channel’s incredible growth, the message of empowerment she wants to express and the secrets to her success.

 Key Interview Takeaways

Do what you love. Rather than copying videos that are already out there, ask yourself, “What do I want to create?” Amber credits her success to the fact that her videos are something no one else has done before. Because she had no preconceived notion of what she was supposed to be doing, she created a channel that is entirely unique.

Keep it spontaneous. While Amber is committed to posting on a regular basis, she doesn’t plan video topics in advance. Instead, she gets inspiration from what she feels like doing that day.

Listen to your subscribers. Amber’s most popular videos were made in response to requests from her followers.

Consider trending topics. When the Victoria’s Secret Fashion Show was trending, Amber took advantage and created a DIY video that taught viewers how to make a rhinestone robe on a budget.

Keep dreaming. Amber had big aspirations to pursue a career in broadcasting, but even with a degree from Pepperdine, she struggled to find work in the field – or any field for that matter. It was only when she felt she had nowhere else to turn that Amber got a new dream and started developing her YouTube channel.

Don’t promote something that you don’t truly love. Though Amber has been approached by several brands, she only promotes the ones she is genuinely a fan of.

When it comes to equipment, spend your money on a good camera. Though Amber doesn’t use any lighting equipment and edits her videos with the program iMovie (because it was free!), she does recommend investing in a quality camera to make your videos look crisp and professional. She uses a Canon G7 X for both her videos and Instagram photos.

Spread the love. Amber’s ultimate goal is to blow the stigma off what being a girl is like and empower women to live their most fabulous life, loving themselves and supporting each other.

Resources

Facetox Website– Use Promo code VLOG20 for 20% OFF!

Facetox Instagram

Connect with Amber Scholl

YouTube Channel

Twitter

Instagram

 

Facebook Group:

Don’t forget to sign up for our FREE Facebook group if you are a YouTube content creator or you are thinking of starting a channel!

If you haven’t already make sure you grab your YouTube tools guide below!

YouTube Tools Guide 2016

You Might Also Be Interested In:

How to Get 100k YouTube Subscribers in 8 Months with Yarissa Rodriguez BV Podcast 53

From 0 to 100k Subscribers in 10 Months: Melanie Murphy Interview

How to Grow to One Million Instagram Followers SUPER FAST with Nicol Concilio: Beauty and the Vlog Podcast 67

 

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