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Secrets to Dominating Social Media with Thought Leader Trina Albus: Beauty and the Vlog Podcast 82

Secrets to Dominating Social Media with Thought Leader Trina Albus: Beauty and the Vlog Podcast 82

Interested in working with brands you love, but not sure how to make that connection? Curious about how to develop a social marketing strategy to reach more people, but don’t know where to start? Start right here with advice from a crazy successful entrepreneur with a niche in the beauty space.

Trina Albus is the founder and president of Magenta, the premiere social media marketing agency for beauty brands. She has 20 years of experience in digital and has been acknowledged as a thought leader in the social marketing industry. Prior to forming Magenta Agency in 2011, Trina put her expertise in economics, math and statistics to work for technology and marketing groups at Price Waterhouse, Discovery Channel, Time Inc. and BeachMint.

During her time running social media for BeachMint in Los Angeles, Trina saw an opportunity to work with a number of beauty brands as well as the talent in the YouTube community. Her love of beauty and background in digital made the formation of Magenta Agency a natural next step, and now she is a regular advisor to prominent national brands and influencers.

In addition to running the agency, Trina also teaches social and digital marketing courses and presents regularly at conferences like Social Media Week, Beauty Biz Roundtable and Lucky Magazine Fashion and Beauty Blogger Conference. Today she teaches you how to cater your social marketing to your target audience and utilize metrics to post when that audience is most engaged. Listen and find out how to get your name on Magenta Agency’s list of core influencers!

Key Interview Takeaways

Beauty lends itself to e-commerce. Because of the relatively low price point, it’s easier to drive online sales; that accessibility prompted Magenta’s decision to focus specifically on marketing beauty brands.

Relationships are key. Trina argues that in her line of work, it is important to build a network of influencers and become a part of the community. Influencers are flooded with requests, so establishing a personal connection is important.

Know your target audience and choose platforms and post times accordingly. Trina suggests an emphasis on Instagram and Snapchat when a brand caters to millennials, while Facebook and Pinterest are more appropriate for an older audience.

Create professional content and utilize analytics to optimize said content. Paying attention to the numbers helps you reach as many people as possible.

Consider using a scheduling tool. Once you’ve determined the best time of day to reach your target audience on a particular platform, a scheduling tool can help you get your content to those people when they are most engaged.

Get discovered via hashtags. Trina recommends utilizing 11-15 customized hashtags for every post because thoughtful hashtags drive results – and help brands find you!

Create authentic posts about products you truly love, and tag the brand to get their attention! Magenta uses a seeding program, gifting products to specific categories of influencers. Once the agency identifies whose posts are gaining traction for the brand, they reach out for a paid collaboration.

Facebook is the largest and most lucrative platform out there. Trina advises creating public posts from your personal page as you gain a following, then shifting to a business page once you’ve reached your cap on public followers.

Connect on Facebook Groups! Magenta finds new influencers through groups like Beauty and the Vlog and ipsyOS.

Professional content, authenticity and engagement are more important than follower numbers. Magenta pairs micro-influencers with brands when they have an aesthetic that fits.

“Fake it until you make it.” Adopt a rock star mentality and always perform as if you already have 100,000 followers.

Focus on the story you are telling and what makes you unique. Once you’ve established your angle and value proposition, opportunities to collaborate with brands will emerge.

Take advantage of free trials. Before you spend money on scheduling and reporting tools, take them on a test drive to be sure they meet your needs.

Episode Sponsor:

Make sure you check out Empress Tips if you would like to pick up a few sets of affordable, luxury press-on nails. Make sure you use code ERIKA15 for 15% off your order.

Also, if you are an online beauty influencer and would like to connect with Sunja Mitchell, the owner of Empress Tips to be placed on her PR list for samples to review, email her at support@empresstips.com and use “Beauty and the Vlog” in the subject line.

 Resources

Evie Blender

WeWork

Sprout Social

Karyng

ScheduGram

Iconosquare

ipsyOS Facebook Group

Generation Beauty

Beautycon

Buffer

Hootsuite

Brandwatch

Google Analytics

Connect with Trina Albus

magentaagency.com

Beauty Beyond 40 YouTube Channel

Trina Albus on Instagram

Facebook Group:

Don’t forget to sign up for our FREE Facebook group if you are a YouTube content creator or you are thinking of starting a channel!

If you haven’t already make sure you grab your YouTube tools guide below!

YouTube Tools Guide 2016

YouTube as a Hobby with Hollie Forrest: Beauty and the Vlog Podcast 80

YouTube as a Hobby with Hollie Forrest: Beauty and the Vlog Podcast 80

 

Hollie Forrest is a 22-year-old full-time college student in California who started her YouTube channel three years ago. Her videos focus on drugstore makeup and to date, she has 103,000 subscribers and 12 million video views!

This time on the podcast, Hollie shares how YouTube has impacted her life in a positive way, helping her come out of her shell as she built relationships with her followers and peers in the beauty community. Listen and learn Hollie’s secrets to engaging her audience and standing out from the crowd!

Key Interview Takeaways

Start simply and don’t overthink it! Hollie’s one regret is the fact that she waited a full year before uploading her first video.

Don’t be afraid to share your personality. As Hollie got more comfortable making videos, she started to share more about herself. This personalization allowed her to connect with her audience and grow her channel.

Take requests. Hollie does polls on Twitter and Snapchat and takes suggestions to keep her subscribers engaged and show them that she’s listening!

Variety is the spice of life. Once you’ve established your niche, consider posting something different once in a while. Hollie keeps her channel interesting by making occasional food videos and vlogs.

Do something just a little different. Hollie credits a series of unique lip balm videos and a shout-out from CoffeeBreakWithDani for boosting her subscriber count from 15,000 to 30,000!

Don’t engage the haters. When Hollie was just getting started, she received some brutal comments that nearly made her quit. But support from other YouTubers helped her to get through that period and learn to let it go.

Get engaged in the beauty community. Build relationships with other YouTubers by attending makeup conventions like IMATS or commenting on your peers’ videos online.

Get noticed by promoting your channel through other social media platforms like Snapchat, Twitter and Instagram.

Make the best use of the tools you’ve got. Hollie recommends starting with simple equipment and software and taking advantage of YouTube tutorials. She uses a Diva Ring Light Super Nova and inexpensive umbrella lights to film and iMovie to edit her videos.

Episode Sponsor:

Make sure you check out Empress Tips if you would like to pick up a few sets of affordable, luxury press-on nails. Make sure you use code ERIKA15 for 15% off your order.

Also, if you are an online beauty influencer and would like to connect with Sunja Mitchell, the owner of Empress Tips to be placed on her PR list for samples to review, email her at support@empresstips.com and use “Beauty and the Vlog” in the subject line.

Resources

IMATS

PHAMExpo

The Makeup Show

 Connect with Hollie Forrest

Hollie’s YouTube Channel

Instagram

Twitter

Facebook Group:

Don’t forget to sign up for our FREE Facebook group if you are a YouTube content creator or you are thinking of starting a channel!

If you haven’t already make sure you grab your YouTube tools guide below!

YouTube Tools Guide 2016

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